Cognitive bias is a systematic error in thinking, affecting how we process information, perceive others, and make decisions. It can lead to irrational thoughts or judgments and is often based on our perceptions, memories, or individual and societal beliefs.| Simply Psychology
Information Processing Theory explains human thinking as a series of steps similar to how computers process information, including receiving input, interpreting sensory information, organizing data, forming mental representations, retrieving info from memory, making decisions, and giving output.| Simply Psychology
Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.| Simply Psychology