Edelman’s most recent Trust Barometer special report, The Collapse of the Purchase Funnel, finds that today’s buying behavior is too dynamic for a linear funnel and that purchase is no longer the end point but the start of an ongoing relationship with the consumer.| Edelman
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.| Edelman
The report shows political influence undermines trust in innovation and key institutions.| Edelman
The report reveals global mistrust and misinformation eroding faith in institutions.| Edelman
Divisions deepen as trust falters; business must lead with competence and ethics.| Edelman
Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.| Edelman
