Anchor text is clickable text that takes users elsewhere. Learn why link text matters and how to optimize it.| Semrush Blog
What are heading tags, and why do they matter? Get expert tips and real-life examples to optimize headings right here.| Semrush Blog
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.| Semrush Blog
Alt text allows you to describe images for visually impaired users & search engines. Learn best practices now.| Semrush Blog
Image SEO is the process of optimizing images so they‘re more friendly to search engines and users.| Semrush Blog
Google Keyword Planner is a free tool that lets you research the queries people type into Google.| Semrush Blog
An XML sitemap is a file that tells search engines which URLs it should store to serve in search results.| Semrush Blog
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.| Semrush Blog
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.| Semrush Blog
Learn how to audit your website for technical SEO issues to improve its ranking in search results.| Semrush Blog
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.| Semrush Blog
Keyword Magic Tool is a free keyword research tool that helps you find search terms related to your business.| Semrush
Backlinks are links that one site gets from another. They can drive traffic and benefit the linked site‘s SEO.| Semrush Blog
Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.| Semrush Blog
Backlink Analytics is a free backlink checker tool that helps you analyze the backlinks of any website.| Semrush
These 10 link building strategies can help you build quality backlinks to your website.| Semrush Blog
Site Audit is a free SEO website audit tool that identifies and fixes technical and SEO issues on your site.| Semrush
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.| Semrush Blog
The spam policies detail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search.| Google for Developers
Google's ranking systems are designed to present helpful, reliable information that's created to benefit people. Learn how to evaluate your own content with the self-assessment questions.| Google for Developers
Google supports several sitemap formats. Follow this guide to learn about formats, how to build a sitemap, and how to submit a sitemap to Google.| Google for Developers