Learn about customer touchpoints, common touchpoint types, and how a touchpoint network can optimize the entire buyer’s journey.| Terakeet
Is banner blindness eating your paid ad revenue? Find out what it is and how to drive 20X more traffic for your brand through SEO.| Terakeet
Reception marketing is a new approach to marketing that uses consumer intent insights to drive channel-agnostic strategy and content creation.| Terakeet
The buyer’s journey model ignores the truth about consumer behavior. It’s time to create a new journey more aligned with reality.| Terakeet
Brand trust is the metric that matters to leaders. Across industries, trust is declining, but there is a unified strategy to fix this.| Terakeet
Owned assets are the unique digital properties that brands have complete control over. Here’s how they can revolutionize your marketing.| Terakeet
Google is your always on focus group powered by real consumers. It reveals unparalleled insight into consumer desire and how to satisfy it.| Terakeet
Owned asset optimization (OAO) is a new approach to marketing the connect brands to the customers through a network of assets. Learn more.| Terakeet
This is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged. I recently rewrote it to convey the core ideas, minus out-of-date details. This revisited essay appears in Tim … Continue reading →| The Technium