The concept is called induced demand, which is economist-speak for when increasing the supply of something (like roads) makes people want that thing even more. Though some traffic engineers made note of this phenomenon at least as early as the 1960s, it is only in recent years that social scientists have collected enough data to show how this happens pretty much every time we build new roads.| WIRED
AMP has caused quite the stir from a philosophical perspective, but the technology hasn’t received as close of a look. A few weeks ago, Ferdy Christant wrote about the unfair advantage being given to AMP content through preloading. This got me wondering: how well does AMP really perform. I’ve seen folks, like Ferdy, analyze one or two pages, but I hadn’t seen anything looking at the broader picture…yet.| timkadlec.com