Incentives are fascinating. Dangle the right carrot in front of people and you can subtly influence their behavior. But it has to be the right carrot. It has to matter to the people you’re trying to influence. Just as importantly, it has to influence the correct changes.| timkadlec.com
It’s no secret that I have reservations about Google’s AMP project in its current form. I do want to make it clear, though, that what bothers me has never been the technical side of things—AMP as a performance framework. The community working on AMP is doing good work to make a performant baseline. As with any framework, there are decisions I agree with and some I don’t, but that doesn’t mean the work isn’t solid—it just means we have different ways of approaching building for t...| timkadlec.com