In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.| AppsFlyer
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.| AppsFlyer
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.| AppsFlyer
Understand the different attribution models for app marketing. What are their benefits and challenges and how to choose the right one for your business.| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.| AppsFlyer
What is last touch attribution and how does it compare to other attribution models? Learn about the advantages and disadvantages and when to use it.| AppsFlyer
How much does your app really worth? Read about the different app pricing strategies & approaches when choosing the right monetization model.| AppsFlyer