People have busy lives and they usually don’t think much about the products and services they use in their lives. It’s a myth that people are on a constant lookout to (marginally) improve their lives. The reality is that unless the value delivered by a new product or service is substantially higher, most people will… Read More| Inverted Passion
The most beautiful aspect of a SaaS business is that your monthly revenue is more or less stable. Unlike buying a soap, an automatic monthly or a yearly subscription means that customers aren’t frequently re-evaluating their decision for what to purchase. However, when times are hard, people do think deeply about where their money is… Read More| Inverted Passion
After a barrage of recommendations on my twitter, I finally ended up reading Oliver Burkeman’s Four Thousand Weeks. The central premise of the book is simple: everyone has got about four thousand weeks to live, and spending that limited time chasing efficiency is wrongheaded. The message seems old. The entire self-help industry revolves around saying… Read More| Inverted Passion
This year was intense. Perhaps the most intense one in quite a while. I’ve been gradually developing the habit of reflecting as months and years pass by. In my 20s, I used to think that celebrating birthdays or New Year is pointless. After all, what’s so special about Earth completing one revolution around its star?… Read More| Inverted Passion
