Lower-literacy users exhibit very different reading behaviors than higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view.| Nielsen Norman Group
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate older users.| Nielsen Norman Group
Between the ages of 25 and 60, people's ability to use websites declines by 0.8% per year - mostly because they spend more time per page, but also because of navigation difficulties.| Nielsen Norman Group
Even the tiniest amount of empirical facts (say, observing 2 users) vastly improves the probability of making correct UI design decisions.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group