Simple usability tests where users think out loud are cheap, robust, flexible, and easy to learn. Thinking aloud should be the first tool in your UX toolbox, even though it entails some risks and doesn't solve all problems.| Nielsen Norman Group
What users believe they know about a user interface impacts how they use it. Mismatched mental models are common, especially with designs that try something new.| Nielsen Norman Group
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.| Nielsen Norman Group
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group
People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.| Nielsen Norman Group