To make UX activities visible, break user stories into UX and development subtasks, add UX to Kanban boards, and include UX acceptance criteria and story points.| Nielsen Norman Group
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.| Nielsen Norman Group
Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.| Nielsen Norman Group