Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.| Community-Led Alliance
In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it.| Community-Led Alliance
While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships.| Community-Led Alliance
