Beyoncé’s website includes links to her music, tour information, merchandise, Ivy Park (her clothing line), Vault (Beyoncé’s blog), and her #BeyGOOD campaign. Her website targets online users, whic…| Beyoncé
Beyoncé’s uses Instagram as one of many social media platforms to reach her fans, allowing them to communicate with each other and bond over their mutual respect for Beyoncé. Followed by 70.5 milli…| Beyoncé
The Beyonce phenomenon is not just about the individual herself but includes the digital communities embracing her on Twitter and Facebook. Her Facebook page has 64 million likes and her Twitter ha…| Beyoncé
Offline platforms are both inclusive of Beyoncé and her following community. The offline presence is spread over many platforms including concerts, interview shows and radio, and therefore reinforc…| Beyoncé