Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
Quality Score in Google Ads is Google's rating of the quality and relevance of both your keywords and ads. Learn all about Quality Score in Google Ads (and Microsoft Ads!) in this comprehensive post.| WordStream
In this complete guide to PPC metrics, get easy-to-understand definitions of 28 PPC metrics, learn how important they are, and get specific tips on how to improve each and every one.| WordStream
AdWords RLSA campaigns in and of themselves won't move the needle, because they tend to steal conversions for your regular search campaigns. However, combined with social ads, they make for a ridiculously awesome way forward in PPC! Learn the full strategy here.| WordStream
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Write great responsive search ad headlines and descriptions using this simple, five-step process—with examples and a free template.| WordStream
Keyword intent is all about giving searchers what they want. Learn what keyword intent means, the difference between high-intent and low-intent keywords, and why keyword intent matters in marketing.| WordStream