Homing in on a target audience is one of the first things to do when you create a marketing plan. It’s just as important as your mission statement, your marketing mix, or even your budget.| Mailchimp
Marketing analytics is more than just a nice extra. It’s one of the best ways to find out what’s working in your campaigns and what isn’t. And having that information is crucial for your future marketing efforts.| Mailchimp
Did you know that 97% of people who visit your site for the first time leave without buying anything? That’s because they need to feel like they know you first. Google remarketing ads help bring them back—and improve your bottom line.| Mailchimp
In a world where people are bombarded by content the challenge for every business is to capture the attention of customers. Behavioral targeting allows you to do just that.| Mailchimp
Marketing automation is software that eliminates repetitive tasks and helps you build your brand, sell more stuff, and boost customer loyalty. You can target people based on behavior, preferences, and purchase history.| Mailchimp
Mailchimp's segmentation tools let you filter your audience data however you need to, so you can always send the right messages to the right people.| Mailchimp
Customer Relationship Management (CRM) enables businesses to manage interactions and communications with their customers—and for marketers, that’s becoming a more important function than ever before. Learn more about the importance of CRM tools.| Mailchimp
Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages.| Mailchimp
The State of Personalization Report 2024, Twilio Segment's annual look at the latest trends in personalization, consumer loyalty, AI, and more.| Segment
Email automation is a powerful tool that lets you tailor your message to your audience.| Mailchimp