Landing pages are a very important aspect of today’s digital marketing, especially as a lead generation and conversion device. Your website as a business element, has two main purposes: to attract your ideal audience and to convert them into actual prospects. A landing page is your main weapon in achieving both purposes. In this guide, we will learn how we can use SEO to maximize the landing page’s performance, and especially to generate more organic traffic to these landing pages. First,...| Mike Khorev - SEO Consultant
Is ranking on the first page of Google and SEO all that important for SaaS and technology companies? Wouldn’t it be easier if I just pay for ads? What’s the value, is it worth the investment and will it help increase the revenue? Those are the questions I’ve been always asked by marketing leaders, company executives, founders and investors all the time. Like it or not, the search engines and especially Google are now very important in so many aspects of our lives and when we are looking...| Mike Khorev - SEO Consultant
The Idea of Google Maps Marketing There are two ways to market your business on Google Maps. First, is to invest in Google’s local search ads. When people search for local businesses both in Google Maps or Google search, this local search ad will be displayed on top of other results. Local Search ads use Google’s standard CPC (Cost Per Click) model, so there’s not much strategy besides bidding more money according to your location and niche. The second, which will be our focus in this g...| Mike Khorev - SEO Consultant
Did you receive a manual action report in Google Search Console? Don't panic! Read on to learn more about Google penalties and how to recover.| Search Engine Journal
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A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas.| Search Engine Journal
Make the right SEO bets.| SEO Blog by Ahrefs
Inbound marketing has been the buzzword of the digital marketing world during the past couple of years if not longer. In the SaaS environment, where SaaS content marketing is deemed integral, inbound marketing methodology is not a luxury, but a necessity. However, how can we actually implement the inbound marketing methodology to our SaaS business? While we can be all technical and answer it with complex techniques, SaaS inbound marketing is actually quite simple. Here, we will learn all abou...| Mike Khorev - SEO Consultant
SEO for SaaS remains one of the most effective ways to grow SaaS companies. Learn how you can develop a SaaS SEO strategy to grow your organic traffic, leads and revenue.| Mike Khorev - SEO Consultant
What are LSI keywords? And how do you use them? I show you everything you need to know about LSI keywords in this super detailed post.| Backlinko
What is customer churn? It's one of the most important metrics you can track that evaluates the fit and success of your customers with your product or service.| blog.hubspot.com
By learning what the buyer's journey is and how to position your product or service along it, you'll be better able to empathize and close customers.| blog.hubspot.com
Want to skyrocket your email list growth? Here are 63 highly effective lead magnet examples to help you get more email subscribers.| OptinMonster