Jakob Nielsen has worked in user experience since 1983. Much changed, including moving from academia to practice but the mission remains!| UX Tigers
Users spend most of their time on other websites, so they expect your site to work like all the other sites they already know. When a design deviates from users’ expectations, usability suffers. Don’t be arrogant and assume that your new design idea is so brilliant that it can overrule decades of user habituation.| UX Tigers
Many people have published great new ways of explaining Nielsen's 10 usability heuristics which are the bedrock of UX, encapsulating the most critical design issues that make a user interface difficult or easy to use.| UX Tigers