I re-read the book Hooked by Nir Eyal and these are my notes. 1/ The key question that the book answers is: how to make habit-forming products. And its answer is a model that involves four stages: a) trigger; b) action; c) variable reward; d) investment 2/ Why should products be habit-forming? It’s because only… Read More| Inverted Passion
Most likely, you’re going to read this sentence and hit the back button. Still here? Good, then you’re likely to scan through a few paragraphs in this article and then give up. (Unless, you’re a long-time reader and trust that my writing is worthy of your time. More on this later) Why are humans so… Read More| Inverted Passion
Good definitions are powerful. Lately, while reading The Art of Game Design, it became clear to me that the author’s definition of games makes a lot of sense. He defines games as problems that people pay to solve with either their time or money. Unlike movies or books, games are not passive: they require an… Read More| Inverted Passion
