Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Human working memory holds information relevant to the current task; a physical or virtual external memory can help in tasks with a high working-memory burden.| Nielsen Norman Group
UX researchers use this popular observational methodology to uncover problems and opportunities in designs.| Nielsen Norman Group
What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design thinking process.| Nielsen Norman Group
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.| Nielsen Norman Group
A journey map is a visualization of the process that a person goes through in order to accomplish a goal.| Nielsen Norman Group