In 2024, TikTok counted approximately 1.14 billion users worldwide, up by around 70 percent compared to 2022.| Statista
TikTok saw daily opens from 29% of its active installs, the second highest engagement after Instagram, which saw 39%.| sensortower.com
Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.| Pew Research Center