In 2024, TikTok counted approximately 1.14 billion users worldwide, up by around 70 percent compared to 2022.| Statista
TikTok saw daily opens from 29% of its active installs, the second highest engagement after Instagram, which saw 39%.| sensortower.com
Social media plays a crucial role in Americans' news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.| Pew Research Center