Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
"Focus" requires saying "no" to most things, but there's a way to do it that allows you to say "yes" exactly when it matters most.| A Smart Bear
These forces make larger companies slower and more difficult to execute, but also more effective when harnessed and leveraged.| A Smart Bear
Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.| A Smart Bear
Language shapes our perception of setbacks. Use words other than "failure" to describe situations and to suggest the next step.| A Smart Bear
"MVP" is a selfish process, abusing customers so you can "learn." SLC is an alternate philosophy that results in fast, validated learning, that customers love.| A Smart Bear
Most high-performing people experience Impostor Syndrome. I did too. When you understand the cause, you can defeat it.| A Smart Bear
Everything about a startup changes over time. The few things that don't, are its essence. The voyage is meaningless, unless you decide what those things are.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
The vaunted "single-threaded, ordered list" confuses "prioritization" with "work-planning," and forces comparisons of the un-comparable. Here's the solution.| A Smart Bear
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.| A Smart Bear