Revenue per visitor (RPV) is a measurement of the amount of money generated each time a customer visits your website.| Optimizely
Multivariate testing modifies multiple variables simultaneously to determine the best combination of variations on those elements of a website or mobile app.| Optimizely
Web analytics is the measurement of data to understand user behavior across web pages. So, businesses can optimize site performance and improve user experience.| Optimizely
A call to action (CTA) is a prompt on a website that tells the user to take some specified action like a button or a link.| Optimizely
The conversion rate is the number of conversions divided by the total number of visitors.| Optimizely
A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Learn all about it here!| Optimizely