Churn measures the percentage of accounts that cancel or do not renew their subscription, often indicating a level of product dissatisfaction.| ProductPlan
Lifetime value (LTV) estimates the revenue a customer represents a business over the life of that relationship and gauges cost-efficiency.| ProductPlan
What is an A/B test? Learn more about A/B testing and other product management practices in our in our product management glossary and resources library.| ProductPlan
Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. See why it's so important to growth.| ProductPlan
Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results.| ProductPlan