Sellers.json and SupplyChain objects are key to moving beyond relying on DIRECT mislabelling.| braedon.dev
Sellers.Json Last updated: January 15, 2024 About Sellers.Json The IAB Tech Lab has introduced two new technical specifications aimed at increasing trust of the supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first, sellers.json, enables buyers to verify the entities who are either direct sellers […]| IAB Tech Lab
Ads.txt – Authorized Digital Sellers About Ads.txt and App-Ads.txt Last updated: January 15, 2024 Ads.txt/App-Ads.txt Version 1.1 To Support Owner and Manager Domains is Ready to Implement The update includes two new values for publishers to declare within their ads.txt files, “OWNERDOMAIN” and “MANAGERDOMAIN” which helps increase the transparency into […]| IAB Tech Lab