Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
Create best-in-class user experiences and see how your UX performance stacks up against leading sites. Sign up for free today.| Baymard Institute
At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%.| Baymard Institute