Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
At Baymard we’ve tracked the global average cart abandonment rate for 14 years, and it currently sits at 70.19%.| Baymard Institute