Search engine users click the results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.| Nielsen Norman Group
Lower-literacy users exhibit very different reading behaviors than higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view.| Nielsen Norman Group
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate older users.| Nielsen Norman Group
Between the ages of 25 and 60, people's ability to use websites declines by 0.8% per year - mostly because they spend more time per page, but also because of navigation difficulties.| Nielsen Norman Group
Smartwatch apps should rely on gestures more than on navigation elements, prioritize the essential, support handoff, and create tailored, standalone content.| Nielsen Norman Group
Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.| Nielsen Norman Group
Low-contrast text may be trendy, but it is also illegible, undiscoverable, and inaccessible. Instead, consider more usable alternatives.| Nielsen Norman Group