Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.| Mailchimp
Homing in on a target audience is one of the first things to do when you create a marketing plan. It’s just as important as your mission statement, your marketing mix, or even your budget.| Mailchimp
Want to reach more customers? Learn which social media platforms make the most sense for your business.| Mailchimp
Marketing analytics is more than just a nice extra. It’s one of the best ways to find out what’s working in your campaigns and what isn’t. And having that information is crucial for your future marketing efforts.| Mailchimp
Did you know that 97% of people who visit your site for the first time leave without buying anything? That’s because they need to feel like they know you first. Google remarketing ads help bring them back—and improve your bottom line.| Mailchimp
SEO stands for search engine optimization and is an effective strategy in digital marketing. Find out how SEO works and how to get started.| Mailchimp
Learn what A/B testing is and how to use it to improve conversions.| Mailchimp
Marketing automation is software that eliminates repetitive tasks and helps you build your brand, sell more stuff, and boost customer loyalty. You can target people based on behavior, preferences, and purchase history.| Mailchimp
Put simply, your bounce rate is the number of people that come to your website and leave without clicking to any other pages besides the one they first landed on. In other words, they “bounce” away from your site almost immediately.| Mailchimp
It can be difficult for a small business owner to know how to reach the right customers. Fortunately, the 7 Ps of marketing can give you the framework you need to attract the people ready to buy your product.| Mailchimp
If you want to start a blog or a new online business, you’ll need to register a domain name, the name for your website. Getting the right domain for your needs might sound technical at first, but the process is pretty simple.| Mailchimp
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.| Mailchimp
When you personalize your marketing, you send the right message to the right people at the right time. Not only does it give your content a touch of humanity, it can drive revenue, too. Here’s why you should make your marketing unique to every customer.| Mailchimp
Backlinks are a cornerstone of great SEO, and there are a number of best practices surrounding them. We’ll show you how to fix problems on your website, get quality backlinks, avoid bad ones, find relevant online directories, and strategize properly.| Mailchimp
Display advertising appears on third-party websites and uses video, image, or text elements to market products or services.| Mailchimp
Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages.| Mailchimp
Learn about alt text and its importance in web accessibility.| Mailchimp
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. In this article we’ll discuss how email marketing can benefit your business, and we’ll give you a few tips to help you get started.| Mailchimp
A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine.| Mailchimp
Email automation is a powerful tool that lets you tailor your message to your audience.| Mailchimp