How "mature" is content marketing in your industry? Use this simple framework to choose the best content strategy for your business.| Animalz
Google is not all-powerful. Discover how "Intent Gaps" provide the key to ranking for the most competitive keywords.| Animalz
Ryan is the Content Director at Ahrefs and former CMO of Animalz.| Animalz
When Google provides pages in response to a query about a topic, it may rank those pages based on information gain scores.| Go Fish Digital
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz