We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.| Practical Ecommerce
The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. So-called "first party" data, where a company has a direct relationship with prospects and customers, is now paramount. There is no better type of first-party data than a robust email list.| Practical Ecommerce
Gary Vaynerchuk's Wine Text is a pioneer in selling goods via text messaging. Other services have followed. Will consumers embrace text commerce?| Practical Ecommerce
The Privacy Sandbox is developing privacy-preserving technologies to protect your online privacy so you can browse the web without invasive tracking.| Privacy Sandbox
Sharing first-party, anonymous data from participating merchants can mitigate the elimination of third-party cookies.| Practical Ecommerce
Eliminating URL tracking parameters forces marketers to find other attribution methods.| Practical Ecommerce
Segmenting emails puts the right offers and messaging in front of the right people at the right time.| Practical Ecommerce