Podcast Episode · Marketing Spark (The B2B SaaS Marketing Podcast) · 04/26/2023 · 33m| Apple Podcasts
At Buyer Persona Institute, we use quantitative survey research to confirm and provide additional insight into your persona's buying decision.| Buyer Persona Institute
Our buying experience research maps the personas and messages that matter.| Buyer Persona Institute
Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely different approaches,| Buyer Persona Institute
Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and| Buyer Persona Institute
Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you from veering off| Buyer Persona Institute
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s| Buyer Persona Institute
Our buying experience research maps the personas and messages that matter.| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute
What is a buyer persona? Discover why personas matter and how to create yours easily. Drive more sales and make smarter marketing decisions.| Buyer Persona Institute