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Why do we spend so much money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of…| OutboundEngine
Customer experience is a top business priority. Here, we explain why it's become so important, backed by customer experience statistics.| www.superoffice.com
What is more important, the acquisition of new clients, or the retention of existing ones? Most would say both, but is it really that simple?| www.huify.com