50+ mental model examples and their explanations. There are five categories: success, decision-making, biases, business, and human nature:| Frontera
Why Slack was about to fail as a “group chat app”, how positioning increases perceived value, and how to make your brand something customers want:| Frontera
How we started buying diamond rings, how Starbucks justified their overpriced coffee, and how to use anchoring to position your brand| Frontera