Publishers often ask: "What is an ad server and do I need one?" This guide will introduce you to all types of ad servers and their benefits.| Setupad.com
Ad discrepancy refers to the mismatch in ad impressions or ad requests between the publisher’s ad server and the demand partner's ad server.| Setupad.com
DSPs manage ad buying, SSPs handle ad selling, while DMPs organize & analyze data. Find out their roles in the advertising ecosystem.| Setupad.com
Top 15 ad networks for publishers in 2025 to help you choose the most suitable partner and maximize your revenue potential.| Setupad.com
eCPM and CPM are the most common monetization metrics for publishers. Learn about the differences between eCPM and CPM. Simple explanation in one video!| Setupad.com
The war in Ukraine and subsequent economic and political factors have impacted the advertising industry. Learn which trends contributed to eCPM drop this summer.| Setupad.com