Common barriers when launching a product.
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| GTM Alliance
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| GTM Alliance
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage.| Product Marketing Alliance
Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Join PMA's Segmentation Certification Masters to propel your career. Empower your product marketing with tested formulas, templates, and hands-on activities.| certified.productmarketingalliance.com
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Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| certified.productmarketingalliance.com
Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most.| Product Marketing Alliance
Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.| Product Marketing Alliance
Elevate your messaging with our certified course. Learn from experts, drive product growth, and boost your career.| certified.productmarketingalliance.com
Become a master of buyer and user personas with our in-depth customer persona certification.| certified.productmarketingalliance.com
Learn, innovate, and drive more successful customer marketing strategies as a product marketer.| certified.productmarketingalliance.com
Whether you're new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this on-demand course, you'll have all the knowledge, training and tools needed to effectively and successfully attract and keep more customers.| certified.productmarketingalliance.com
Every course we create is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google Facebook and more, so you can be sure you’re getting the real deal.| certified.productmarketingalliance.com
