To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.| McKinsey & Company
Driving sustainable and profitable business growth requires the right mindset, strategy, and capabilities. Here’s a road map for successful leadership.| McKinsey & Company
As organizations advance the six pillars of AX (Author Experience) maturity, they set themselves up for success in today’s evolving publishing landscape.| Clarke & Esposito