Xiaohongshu (Rednotes) Opens the Gate to Tmall + JD - Ecommerce China
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of...| Ecommerce China
