A competitive intelligence career offers a unique blend of research, strategy, and influence.| Competitive Intelligence Alliance
Master competitive analysis in digital marketing. Discover proven strategies to analyze competitors, uncover their tactics, and gain the edge you need to win.| Competitive Intelligence Alliance
CI, PM, and AI are converging, reshaping how businesses approach strategy and sales.| Competitive Intelligence Alliance
Competitive intelligence done right is a powerful growth lever for any organization. But getting it right? That's the hard part. There are many concepts to master if you're to satisfy your customers, motivate your team, and optimize your workflows. Enter our Competitive Intelligence Framework.| Competitive Intelligence Alliance
Customer research aims to learn more about the needs and behaviors of customers and to use that information to create products, features, and messaging that resonate with them. In other words, customer research helps you sell your products by tailoring your approach to the needs of your customers.| Competitive Intelligence Alliance
Hiring a competitive intelligence specialist for the first time? Learn how to find the right fit and set them up for success.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
Not all segmentation methods work for all businesses. If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| Competitive Intelligence Alliance
Finding an edge over other products with similar features requires clever analysis and strategic planning.| Competitive Intelligence Alliance