We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?| Marketing Alliance
Unlock the secrets of buying behaviors with our Consumer Certified: Masters course| certified.productmarketingalliance.com
Learn how to build successful Customer Advisory Boards with our certified online course. Turn customer insights into actions to drive business success.| certified.productmarketingalliance.com
Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table.| Product Marketing Alliance
Become a master of buyer and user personas with our in-depth customer persona certification.| certified.productmarketingalliance.com
Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.| Product Marketing Alliance
Learn, innovate, and drive more successful customer marketing strategies as a product marketer.| certified.productmarketingalliance.com
Whether you're new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this on-demand course, you'll have all the knowledge, training and tools needed to effectively and successfully attract and keep more customers.| certified.productmarketingalliance.com
Every course we create is vetted, tested and approved by senior-level PMMs from companies like Salesforce, HubSpot, Google Facebook and more, so you can be sure you’re getting the real deal.| certified.productmarketingalliance.com