In marketing, there's a debate swirling over which comes first, the brand or the product. The truth is, there's a lot of nuance that makes this answer more complicated than simply choosing one or the other.| CMO Alliance
As pioneers in the field of marketing, it’s our duty to remain vigilant, examine, explore, and integrate innovations into practice, reaping the benefits of AI as much as possible.| CMO Alliance
Brand marketing analytics bridges brand building and performance marketing. Learn how to measure brand impact, project revenue, and sell to CFOs.| CMO Alliance
We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling.| CMO Alliance