Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program's performance and your overall business. But before we dive into details, allow me…| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Migrating your affiliate program can be a complex process, but with careful planning and execution, it can lead to significant improvements in performance and efficiency.| Affiliate Marketing Blog by Geno Prussakov
Skilled affiliate marketing managers are needed as navigators who steer affiliate programs leveraging their experience, advanced tools, and expertise.| Affiliate Marketing Blog by Geno Prussakov