Do you offer discounts to your customers? If you do, do you share those discounts with your affiliates? Do you have a solid, well-established strategy for discounts in affiliate marketing and across all your marketing channels? Your answers to these two questions greatly impact your affiliate program's performance and your overall business. But before we dive into details, allow me…| Affiliate Marketing Blog by Geno Prussakov
What has transformed affiliate marketing? We'll walk you through the key trends and technologies: from AI and automation, to the rise of influencers, and more.| Affiliate Marketing Blog by Geno Prussakov
In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as| Affiliate Marketing Blog by Geno Prussakov
Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to keep up with every aspect of the affiliate world. For…| Affiliate Marketing Blog by Geno Prussakov
Discover why affiliate marketing growth estimates don't help and what you should look for when talking to an affiliate program manager.| Affiliate Marketing Blog by Geno Prussakov
