Want to know how content marketing can supercharge your lead gen efforts? Read this quick guide to learn the tips you can implement for success.| Marketing Alliance
Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team.| Revenue Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success.| Revenue Marketing Alliance
Revenue analytics holds the key to boosting growth, but doing it right takes focus. Unlock Kun Li's top 3 tips for mastering revenue analytics.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
Many have said AI is going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!| Revenue Marketing Alliance
Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size.| Marketing Alliance
Trying to create a marketing database from scratch but unsure where to start? This quick guide has got you covered!| Revenue Operations Alliance
Learn an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth.| Revenue Marketing Alliance
Learn how to prep for a PPC ad campaign to stay at the top of search results while increasing brand awareness and generating qualified leads.| Revenue Marketing Alliance