Talk to your recent buyers and gather the insights you need to create decision-based buyer personas. This will help you reach your buyers more effectively.| CMO Alliance
Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more.| Revenue Marketing Alliance
Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more.| Revenue Marketing Alliance
If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base.| Revenue Marketing Alliance
These professionals' stories highlight the value of aligning sales and marketing, leveraging data, and anticipating industry shifts.| Revenue Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains.| Marketing Alliance
Trying to create a marketing database from scratch but unsure where to start? This quick guide has got you covered!| Revenue Operations Alliance
Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand.| Marketing Alliance