Linking can be a great way to build your organic on-site SEO, but you can’t include just any link on your homepage, or any page for that matter, including blogs.| Forbes
Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
17 key SEO tips that can help you get higher Google rankings and more organic traffic.| Backlinko
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz