Discover the 5 key features of a great marketing mix model: causality, transparency, validation, stability, and actionable insights.| Recast
Since GDPR, iOS14, and newer privacy regulations, digital tracking has become broken. This is where Modern Marketing Mix Modeling comes in.| Recast
Learn why first-party data is essential for personalization, privacy compliance, and measurement as third-party cookies become obsolete.| Recast