AEO is not new. But with the rise of generative AI, optimizing content to appear as sources or citations is crucial.| Practical Ecommerce
Google's new AI Mode delivers "query fan out" search results. The term is new, but the concept is not.| Practical Ecommerce
Google's new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.| Practical Ecommerce