Culture is not something that begets success, rather, it is a product of it. All companies start with the espoused beliefs and values of their founder(s), but until those beliefs and values are proven correct and successful they are open to debate and change. If, though, they lead to real sustained success, then those values and beliefs slip from the conscious to the unconscious, and it is this transformation that allows companies to maintain the “secret sauce” that drove their initial su...| Animalz
If you haven’t heard Christensen’s classic explanation of disruption in the steel industry, it’s a business lesson worth a few minutes of your time.| Animalz
Kaizen, for example, means “continuous improvement” and describes a system of empowering employees to suggest improvements on the assembly line. Kanban, the visual project management concept now built into tools like Airtable and Trello, was first created by an engineer at Toyota.| Animalz
If we understand the formula to make one successful game, why can't we create successful games every time? After all, the thinking goes, isn't success just something that comes when you've nailed down the machine, the formula, the system that gets you there? Here's veteran game maker Tadhg Kelly on why most mobile games still aren't successful: | Animalz
AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
The best content strategy is the one that prioritizes quality and depth, not volume and breadth. Think like a library, and not a publication.| Animalz
Before we go any further, let’s clarify what exactly we mean by actionable content. It’s a style of writing that shows readers how to accomplish a task. It’s very tactical and includes step-by-step directions. It’s usually created within a content strategy that (1) demands high volume and (2) is focused primarily on SEO. Think of posts like “5 Ways to Get More Twitter Followers” and “How to Write Subject Lines That Double Your Open Rates.” Imagine lots of screenshots annotated...| Animalz
A perfect example is Wistia’s Shooting Video with an iPhone. This post introduces some really useful tips to anyone interested in shooting better video with an iPhone. Many of the people who find this post won’t be ready to buy Wistia, but some will be doing research for a work project and will remember this resource.| Animalz
Technical SEO for content marketers is little understood. This post walks content creators through best practices for improving site architecture and removing old content.| Animalz
Perhaps the most significant barrier to creating great content is finding people with subject matter expertise who are willing to write blog posts. More so than strategy, more so than distribution—this is so often what creates the ceiling on a blog's growth. When the writers are also the practitioners, your content immediately stands out.| Animalz
We recently did a webinar on this topic, which you can watch below.| Animalz
Learn how breakthrough ideas are really born — through blog posts. Discover the traits of blockbuster content that influences people and industries.| Animalz
There are lots of ways that content can influence revenue without outright converting a customer.| Animalz
Discover how SupportLogic created a content strategy to protect their organic traffic from AI-generated search results (and saw 500% growth).| Animalz
Refreshing old content is one of the easiest ways to drive more traffic. Learn why content decays in the first place, then choose your refresh strategy.| Animalz
Mark Rogers, Director of Content Marketing at Freshpaint, explains how to create a simple yet impactful content strategy by focusing on a central idea.| Animalz
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for... Read more »| Animalz
Blog posts tend to follow a few familiar “shapes”—that is, the data plotted in Google Analytics tells the story of the post. You can read these shapes without knowing much about keyword volume or traffic sources. You can probably even tell if the post is going to be a hit or a dud within a few weeks of publishing. But this is all anecdotal. We wanted to find out if the patterns we see are indicative—and, more importantly, predictive—of success. So we looked very closely at a few blo...| Animalz
150 million pageviews. 100 companies, just like yours. Dozens of realistic performance benchmarks.| Animalz
Everything you need to know about AI-generated content: risks, tools, processes and predictions.| Animalz
