Addressable TV Advertising: What Is It & How Does It Work? - MNTN
Learn how addressable TV advertising delivers targeted ads to specific households for more precise and effective campaigns.| MNTN
Learn how addressable TV advertising delivers targeted ads to specific households for more precise and effective campaigns.| MNTN
Learn how ad networks and ad exchanges compare, from inventory sourcing to targeting capabilities and advertiser control.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms.| MNTN
One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is programmatic and how does it work?| MNTN
Gathering customer information and keeping it organized requires the right data solution. One of the most common solutions? The data management platform (DMP).| MNTN
Discover the benefits of a demand side platform. Learn what a DSP is and how DSP advertising can enhance your marketing strategy.| Signal Expanse
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
Learn everything advertisers need to know about CTV ad inventory, how it works, where ads appear, and how to secure premium placements.| MNTN
Explore how programmatic advertising automates media buying, improves targeting, and optimizes ad spend with real-time bidding.| MNTN
Learn how ad exchanges facilitate real-time bidding, connecting advertisers and publishers to buy and sell digital ad inventory.| MNTN
Explore how SSPs help publishers sell ad inventory programmatically, maximize revenue, and connect with premium advertisers.| MNTN
Understand the key differences between DSPs, SSPs, and ad exchanges, and how they work together in programmatic advertising.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
