Marketer’s Guide to CTV Video Ad Specs & Formats (2025) - MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
We’re sharing every streaming TV and CTV advertising stat we’ve found, from consumer and viewer trends to how advertisers are approaching it — curated specifically for the Summer Games.| MNTN Research
With high expectations for the 2024 Paris Olympics coming from all angles, the viewer experience is more important than ever.| MNTN Research
Explore the latest CTV statistics, audience trends, and market growth to shape your 2025 advertising strategy.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
With a lack of new content to start 2024, advertisers need to shift their budgets to platforms with large libraries of rerun content.| MNTN Research
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
