These are the psychological reasons we fall for misinformation. I explain the illusory truth effect, psychological comfort, sense-making, Gell-Mann amnesia, hypocognition, confirmation bias, etc.| Cognition Today
The store's atmospherics - design, vibe, lighting, sounds, interiors, and the store's layout guide consumer purchases and directly affect a store's ability to cater to its buyers. I explain the multi-sensory experience of a store and layout formats with their practical and psychological benefits.| Cognition Today